| (a) |
Identify and evaluate local, provincial, and national health promotions. |
| (b) |
Identify sources of, and evaluate information related to, the marketing strategies used by a variety of industries and agencies to target youth. |
| (c) |
Examine and categorize the advertising and related promotions in the school and community (e.g., target audience, product promotion). |
| (d) |
Analyze the marketing and promotional vehicles/strategies used by companies and industries (including the tobacco industry) to encourage young people to use/buy their products and/or to challenge young people's personal standards. |
| (e) |
Compare the strategies used by industries and agencies that encourage health-enhancing behaviours to those that encourage health-compromising behaviours. |
| (f) |
Investigate the influence of health promotions and advertising on youth attitudes and behaviours. |
| (g) |
Determine why young people are a valuable market for numerous industries and manufacturers. |
| (h) |
Analyze the perceived and the “hidden” purposes as to why manufacturers and industries (e.g., tobacco, diet plans, clothing) advertise. |
| (i) |
Analyze the impact of tobacco control legislation on tobacco industry messaging. |
| (j) |
Propose and investigate other legislation that would target health-compromising messaging. |
