Marketing 20 | Saskatchewan Curriculum

(a)	Define marketing.
(b)	Describe the areas that marketing entails beyond selling and advertising.
(c)	Discuss who (e.g., businesses, government, school teams or clubs and notfor-profits) might engage in marketing and their reasons for doing so.
(d)	Differentiate between commercial (i.e., for a fictitious or real-life brand) or social (i.e., for behaviour change around a social issue) marketing.
(e)	Identify examples of commercial (e.g., Saskatchewan Roughriders) and social (e.g., ending mental health stigma or promoting the use of seatbelts) marketing.
(f)	Explain the concepts of brand and branding and the relationship between branding and marketing.
(g)	Explore the relationship between satisfying consumers and meeting organizational goals (e.g., profit or changed behaviour).
(h)	Discuss strategies (e.g., communicating, exceeding expectations, asking for feedback and showing appreciation) for building good customer relationships and creating value for consumers.
(i)	Relate marketing to competing effectively, much like a sports team plays to its strengths.
(j)	Summarize reasons (e.g., importance to business or organizational success, career opportunities and being an informed consumer) for studying marketing.