Marketing 20
Course Configurations
Suggested Modules for Middle Level Practical and Applied Arts Survey Courses
MARE1
Module 1: Introduction to Marketing (Core)
Outcome
Analyze the relationship between marketing and business or organizational success.
Indicators
| (a) | Define marketing. |
| (b) | Describe the areas that marketing entails beyond selling and advertising. |
| (c) | Discuss who (e.g., businesses, government, school teams or clubs and notfor-profits) might engage in marketing and their reasons for doing so. |
| (d) | Differentiate between commercial (i.e., for a fictitious or real-life brand) or social (i.e., for behaviour change around a social issue) marketing. |
| (e) | Identify examples of commercial (e.g., Saskatchewan Roughriders) and social (e.g., ending mental health stigma or promoting the use of seatbelts) marketing. |
| (f) | Explain the concepts of brand and branding and the relationship between branding and marketing. |
| (g) | Explore the relationship between satisfying consumers and meeting organizational goals (e.g., profit or changed behaviour). |
| (h) | Discuss strategies (e.g., communicating, exceeding expectations, asking for feedback and showing appreciation) for building good customer relationships and creating value for consumers. |
| (i) | Relate marketing to competing effectively, much like a sports team plays to its strengths. |
| (j) | Summarize reasons (e.g., importance to business or organizational success, career opportunities and being an informed consumer) for studying marketing. |
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