Marketing 20 | Saskatchewan Curriculum

(a)	Describe what is meant by the marketing environment.
(b)	Examine forces (i.e., demographic, socio-cultural, economic, technological, competitive and regulatory) that influence the marketing environment.
(c)	Identify examples for each of the forces such as: age, gender, ethnicity, education and marital status of the population (demographic); cultural values, ideas and beliefs; societal morals (socio-cultural); inflation; recession; interest rates; consumers’ gross, disposable and discretionary income (economic); availability and use of technology (e.g., internet access, e-commerce, smartphones, tablets, mobile payments) (technological); activity of direct and indirect competition (competitive); and, regulations or restrictions imposed on marketing practises by government and industry association (regulatory).
(d)	Research the purpose of, and ways to conduct, an environmental scan.
(e)	Assess the current state of demographic, socio-cultural, economic, technological and regulatory forces locally, provincially, nationally and globally for a variety of products.
(f)	Predict the future impact of demographic, socio-cultural, economic, technological and regulatory forces on marketing activities for the same products.
(g)	Discuss the importance of understanding and constantly monitoring the marketing environment for successful and effective marketing.