Marketing 20 | Saskatchewan Curriculum

(a)	Describe personal branding.
(b)	Explore the components (e.g., who one is, what one stands for, the values one embraces and the ways in which one expresses those values) of a personal brand.
(c)	Identify elements (e.g., authenticity and consistency) of a successful personal brand.
(d)	Discuss how a personal brand can be impacted by online behaviour, including social media use.
(e)	Reflect on one’s personal brand including brand identity, image and voice.
(f)	Create a self-representation that depicts one’s personal brand and share it with a trusted friend, adult or family member.
(g)	Examine the relationship between personal and professional branding.
(h)	Recommend ways to establish and build a positive personal brand.
(i)	Describe the personal brand of at least one individual considered to be personally inspirational.
(j)	Research instances when personal brands have been negatively impacted and the reasons for each situation.
(k)	Develop a plan for maintaining or building one’s personal brand.