Marketing 20
Course Configurations
Suggested Modules for Middle Level Practical and Applied Arts Survey Courses
MARE5
Module 5: Personal Branding (Optional)
Outcome
Examine personal branding.
Indicators
| (a) | Describe personal branding. |
| (b) | Explore the components (e.g., who one is, what one stands for, the values one embraces and the ways in which one expresses those values) of a personal brand. |
| (c) | Identify elements (e.g., authenticity and consistency) of a successful personal brand. |
| (d) | Discuss how a personal brand can be impacted by online behaviour, including social media use. |
| (e) | Reflect on one’s personal brand including brand identity, image and voice. |
| (f) | Create a self-representation that depicts one’s personal brand and share it with a trusted friend, adult or family member. |
| (g) | Examine the relationship between personal and professional branding. |
| (h) | Recommend ways to establish and build a positive personal brand. |
| (i) | Describe the personal brand of at least one individual considered to be personally inspirational. |
| (j) | Research instances when personal brands have been negatively impacted and the reasons for each situation. |
| (k) | Develop a plan for maintaining or building one’s personal brand. |
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