Marketing 20 | Saskatchewan Curriculum

(a)	Identify the three additional Ps (i.e., people, process and physical evidence) that have been added to the traditional marketing mix to create the extended marketing mix.
(b)	Explain the reasons (e.g., easier to apply to services and the advent of online marketing and e-commerce) for the creation of the extended marketing mix.
(c)	Describe various roles (e.g., salesperson, marketing team and customer service representative) that are considered part of the people element of the extended marketing mix.
(d)	Discuss desirable characteristics (e.g., effective and perceived positively by customers) associated with people roles in the extended marketing mix.
(e)	Examine the role of brand voice in the people “P” of the extended marketing mix.
(f)	Reflect on personal or observed positive and negative people experiences as a customer.
(g)	Explore the process element of the extended marketing mix.
(h)	Research desirable characteristics (e.g., efficiency, reliability and sustainability) of effective processes in the extended marketing mix.
(i)	Identify examples (e.g., packaging, websites, and branding such as logos on employee uniforms and awards) associated with the physical evidence element of the extended marketing mix.
(j)	Examine the application of the extended marketing mix for a major global brand.