Marketing 20
Course Configurations
Suggested Modules for Middle Level Practical and Applied Arts Survey Courses
MARE9
Module 9: Ethics and Social Responsibility (Core)
Outcome
Assess the importance of ethical and socially responsible behaviour and marketing.
Indicators
| (a) | Define ethics. |
| (b) |
Describe good ethics in business as it relates to relationships between, but not limited to:
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| (c) | Assess the importance of regulations for both consumers and businesses. |
| (d) | Research the evolution and resulting impact of privacy and consumer protection laws on marketing practices in Saskatchewan and Canada. |
| (e) | Describe the importance of ethical behaviour and business ethics as they relate to ethical marketing. |
| (f) | Identify examples of types of false or misleading advertising such as bait and switch, price deception, unsubstantiated claims and misleading photos or illustrations. |
| (g) | Summarize the standards for marketing in Canada as detailed by the Canadian Marketing Association Code of Ethics and Standards. |
| (h) | Discuss the relationship among purpose-driven marketing, ethics and social responsibility. |
| (i) | Examine social responsibility and the benefits (e.g., to the business, consumer, society, the environment and others) of having a socially responsible marketing strategy. |
| (j) | Analyze the impact of marketing strategies used by local, provincial (e.g., tentree), national (e.g., Manitobah Mukluks) and international (e.g., The Body Shop, Toms, and Proctor and Gamble—Dawn Soap) companies that promote themselves as being socially responsible. |
| (k) | Research ways (e.g., Certified B Corporations) to verify a company’s claim of being socially responsible. |
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