Generate a list of questions to ask a professional in the marketing industry to learn about their work; questions may include:

• What do you do?
• What knowledge and skills do you use every day?
• What does a typical day look like for you?
• What is the most interesting marketing project you have worked on?

Reflect upon personal suitability or unsuitability for specific marketingrelated occupations considering criteria such as:

• initial and continuing educational and training requirements;
• duties and skills required for the occupation;
• work environment, including typical hours and shift work and typical locations;
• current wages received in Saskatchewan and how these compare to current wages in other regions of Canada;
• physical, mental and emotional stresses related to the occupation;
• workplace hazards and safety considerations;
• other occupations with which they interact;
• certification requirements in Saskatchewan; and,
• emerging and future trends in the industry.

Develop a personal plan that incorporates the four Ps (i.e., product, price, promotion and place) for marketing oneself to obtain employment in a position of personal interest, including:

• Product – oneself and the skills, experience and competencies one has to differentiate one’s personal brand;
• Price – the salary range one is seeking;
• Promotion – ways to communicate with potential employers; and,
• Place – where to interact or network with potential employers (e.g., online, networking and career fairs).