MARE13
Module 13: Health and Safety in the Marketing Workplace (Core)
Outcome
Examine the benefits of a positive health and safety culture in the marketing workplace.
Indicators
(a) Discuss the impact of a workplace injury on the injured and others including the employer, work colleagues, family and friends.
(b)

Research:

  • the meaning of due diligence and an employer’s responsibility to protect the health and safety of all workers;
  • the legal requirements for health and safety programs in the workplace outlined in provincial legislation (e.g., Occupational Health and Safety Regulations);
  • the legal requirement for, and purpose of, an occupational health and safety (OHS) committee within the workplace; and
  • the financial penalties for failing to comply with the Occupational Health and Safety Regulations.
(c) Describe the importance and benefits of a positive health and safety culture at work.
(d) Define a workplace hazard.
(e) Identify potential physical hazards (e.g., exposure to allergens such as perfumes and other scents, sitting for long periods of time and eye strain) associated with office work.
(f) Research causes of stress and anxiety (e.g., little or no results from a marketing campaign and time pressures) for those working in marketing careers.
(g)

Explain the steps of the hierarchy of controls as a system to prevent hazards and reduce risk of injuries in the workplace, including:

  • elimination – physically removing the hazard;
  • substitution – replacing the hazard;
  • engineering controls – isolating people from the hazard;
  • administrative controls – changing the way people work; and,
  • personal protective equipment - protecting workers with the use of personal protective equipment.
(h)

Describe control measures, using the hierarchy of controls, to limit the risk of physical and mental health hazards associated with marketing work including:

  • temperature (too hot or too cold);
  • light (too much or not enough);
  • workstation ergonomics;
  • sitting for long periods;
  • slips, trips and falls;
  • repetitive strain and musculoskeletal disorders;
  • stress (time pressures);
  • anxiety (lack of perceived results); and,
  • harassment or bullying.
(i) Compare the hazards associated with working remotely to working in an office environment.
(j) Explain why some brands align themselves with safety messaging such as Mission Zero.
(k) Develop a marketing campaign that promotes a positive health and safety culture in the marketing workplace.
(l) Reflect on personal and collective responsibility for, and commitment to, developing and supporting a positive health and safety culture at work.
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