Marketing 20 | Saskatchewan Curriculum

(a)	Explain a value proposition.
(b)	Identify examples of value propositions presented by several brands.
(c)	Examine the relationship between a value proposition and strategic marketing.
(d)	Discuss the importance and interrelatedness of the marketing mix (i.e., traditional or extended) for strategic marketing.
(e)	Research tenets of an effective marketing campaign such as consistency (e.g., of message, brand, tone and relevancy), frequency (e.g., of message; less effective advertisements require more frequency) and creativity (e.g., amusing; engaging; and featuring well-designed imagery, video or text).
(f)	Describe the purpose of a marketing plan.
(g)	Assess characteristics (e.g., organized, easy to read, clear section headings and free of grammar or spelling errors) of prepared strategic marketing plans.
(h)	Analyze the impact of finances on a marketing plan.
(i)	Describe the elements of prepared marketing plans, such as: market analysis (e.g., purpose and mission of the business or organization; description of current markets and strategies; primary competitors; and SWOT [i.e., strengths, weaknesses, opportunities and threats] analysis); marketing strategy (e.g., goals and expected outcomes, target market description, marketing mix); and, implementation (e.g., activity schedule including responsibilities, schedule and budget; evaluation procedures including evidence of success and methods of collecting the evidence).
(j)	Identify reasons for changing or recalibrating a marketing plan.
(k)	Develop a commercial or social marketing plan with a budgetary limit.

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