Marketing 20
Course Configurations
Suggested Modules for Middle Level Practical and Applied Arts Survey Courses
MARE14B
Module 14B: Strategic Marketing Plan B (Optional)
Outcome
Develop, implement, manage and evaluate the success of a marketing campaign.
Indicators
| (a) | Research companies and organizations (e.g., local businesses, not-forprofits and school or community clubs and teams) as potential clients or beneficiaries for a marketing campaign. |
| (b) | Assess the pros and cons of the various companies and organizations researched to determine the best option(s) for a project. |
| (c) | Analyze marketing strategies used by companies and organizations that are considered competitors. |
| (d) | Collaborate with the chosen company or organization to develop a marketing plan. |
| (e) | Implement the marketing plan. |
| (f) | Monitor the implementation of the marketing plan and make adjustments, as required, throughout the process. |
| (g) | Conclude and evaluate the success of the marketing campaign based upon the criteria outlined in the marketing plan. |
| (h) | Reflect on personal contributions to, and personal growth resulting from, developing, implementing, managing and evaluating the marketing campaign. |
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