Marketing 20
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Course Configurations

Marketing 20

Suggested Modules for Middle Level Practical and Applied Arts Survey Courses

Module 1: Introduction to Marketing (Core)
Module Code
MARE1
Level
Introductory
Suggested Time (hrs)
3-5
Prerequisite Module(s)
None
Analyze the relationship between marketing and business or organizational success.
Module 2: The Marketing Environment (Core)
Module Code
MARE2
Level
Introductory
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Module 1
Examine factors that impact a business or organization’s marketing activities.
Module 3: Consumer Behaviour (Core)
Module Code
MARE3
Level
Introductory
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Module 1
Analyze the relationship between consumer behaviour and marketing.
Module 4: Successful Brands (Core)
Module Code
MARE4
Level
Intermediate
Suggested Time (hrs)
7-10
Prerequisite Module(s)
Module 1
Analyze strategies for successfully creating, marketing and managing a brand.
Module 5: Personal Branding (Optional)
Module Code
MARE5
Level
Intermediate
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Module 4
Examine personal branding.
Module 6A: The Traditional Marketing Mix (Core)
Module Code
MARE6A
Level
Introductory
Suggested Time (hrs)
10-15
Prerequisite Module(s)
Module 2
Investigate components of the traditional marketing mix.
Module 6B: The Extended Marketing Mix (Optional)
Module Code
MARE6B
Level
Intermediate
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Module 6A
Investigate components of the extended marketing mix.
Module 7: Digital and Traditional Promotion (Core)
Module Code
MARE7
Level
Intermediate
Suggested Time (hrs)
7-10
Prerequisite Module(s)
Module 2
Analyze the use of digital and traditional marketing strategies.
Module 8: Market Research (Core)
Module Code
MARE8
Level
Intermediate
Suggested Time (hrs)
7-10
Prerequisite Module(s)
Module 3
Assess the importance of market research for successful and effective marketing.
Module 9: Ethics and Social Responsibility (Core)
Module Code
MARE9
Level
Intermediate
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Module 3
Assess the importance of ethical and socially responsible behaviour and marketing.
Module 10: Inclusive Marketing (Core)
Module Code
MARE10
Level
Intermediate
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Modules 4, 9
Examine the importance of inclusive marketing.
Module 11: Customer Experience Marketing (Optional)
Module Code
MARE11
Level
Intermediate
Suggested Time (hrs)
2-3
Prerequisite Module(s)
Module 2
Examine the relationship between marketing and customer experiences.
Module 12: Careers in Marketing (Core)
Module Code
MARE12
Level
Intermediate
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Modules 1, 6A
Investigate careers in marketing.
Module 13: Health and Safety in the Marketing Workplace (Core)
Module Code
MARE13
Level
Intermediate
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Module 12
Examine the benefits of a positive health and safety culture in the marketing workplace.
Module 14A: Strategic Marketing Plan A (Core)
Module Code
MARE14A
Level
Intermediate
Suggested Time (hrs)
10-15
Prerequisite Module(s)
Modules 6A or 6B, 7, 8, 9
Examine characteristics and components of a strategic marketing plan.
Module 14B: Strategic Marketing Plan B (Optional)
Module Code
MARE14B
Level
Advanced
Suggested Time (hrs)
15-20
Prerequisite Module(s)
Module 14A
Develop, implement, manage and evaluate the success of a marketing campaign.
Module 80: Work Study Preparation (Optional)
Module Code
MARE80
Level
Intermediate
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Module 6A
Prepare for the work placement.
Module 81: Work Study Placement (Optional)
Module Code
MARE81
Level
Intermediate
Suggested Time (hrs)
25-50
Prerequisite Module(s)
Module 80
Participate in a work placement experience.
Module 82: Work Study Follow-up (Optional)
Module Code
MARE82
Level
Intermediate
Suggested Time (hrs)
2-4
Prerequisite Module(s)
Module 81
Relate one’s work placement experience to personal and career goals.
Module 99: Extended Study (Optional)
Module Code
MARE99
Level
Introductory, Intermediate, Advanced
Suggested Time (hrs)
10-25
Prerequisite Module(s)