Marketing 20
Marketing 20 homepage Outcomes & Indicators Resources

Course Configurations

Marketing 20

Suggested Modules for Middle Level Practical and Applied Arts Survey Courses

Module 1: Introduction to Marketing (Core)
Module Code
MARE1
Level
Introductory
Suggested Time (hrs)
3-5
Prerequisite Module(s)
None
Analyze the relationship between marketing and business or organizational success.
Module 2: The Marketing Environment (Core)
Module Code
MARE2
Level
Introductory
Suggested Time (hrs)
3-5
Prerequisite Module(s)
Module 1
Examine factors that impact a business or organization’s marketing activities.
Module 3: Consumer Behaviour (Core)
Module Code
MARE3
Level
Introductory
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Module 1
Analyze the relationship between consumer behaviour and marketing.
Module 4: Successful Brands (Core)
Module Code
MARE4
Level
Intermediate
Suggested Time (hrs)
7-10
Prerequisite Module(s)
Module 1
Analyze strategies for successfully creating, marketing and managing a brand.
Module 5: Personal Branding (Optional)
Module Code
MARE5
Level
Intermediate
Suggested Time (hrs)
5-7
Prerequisite Module(s)
Module 4
Examine personal branding.