Clothing, Textiles and Fashion 10, 20, 30
CTFA37
Module 37: Fashion Marketing and Retailing (Optional)
Outcome
Investigate marketing
practices in the
fashion industry.
Indicators
| (a) | Explore target marketing. |
| (b) | Analyze the demographic and psychologic rationale for target marketing. |
| (c) | Examine marketing strategies used by retail stores on specific clientele (e.g., youth, women, men, children). |
| (d) | Investigate marketing practices regarding quality, price, durability of fabrics, brands, trends and fashion cycle. |
| (e) | Plan a marketing strategy for a specific target market. |
| (f) | Investigate cultural appropriation in fashion marketing. |
| (g) | Create a persuasive marketing campaign (e.g., revive a fashion piece, new design). |
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