Agriculture and Sustainable Food Systems 20, 30

(a)	Identify sources (e.g., social media, newspaper, television, word of mouth) available to the Canadian public for information on the agriculture and food industry.
(b)	Assess the importance of, and ways to determine, the credibility of a source of information.
(c)	Examine forms of food marketing such as branding, product packaging, event sponsorship, celebrity endorsements, contests and sales promotions, social media posts, commercials and product placement.
(d)	Identify personal data (e.g., age, gender, online purchasing and web browsing history) that can be harnessed for targeted marketing of food and other products.
(e)	Discuss the role of social media influencers and bloggers in food marketing, considering the potential benefits and challenges associated with their influence on consumer behavior and public trust in agriculture.
(f)	Discuss the impact of food marketing, such as: creating food trends; encouraging consumer purchases of particular foods or beverages, for benefits such as loyalty points, tickets to events or coupons for future purchases; creating links between certain foods or brands and a particular lifestyle; and, building brand loyalty.
(g)	Propose strategies for making informed food choices that are not influenced by media and marketing, such as: understanding and reading food labels; noting volume quantities in comparative products at various price points; avoiding impulse buys by sticking to a pre-planned grocery list; and, and, questioning personal reasons for purchasing a certain food or drink.
(h)	Suggest actions that individual consumers can undertake to influence the retail food sector in Canada.

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