Agribusiness 30
AGBU4
Module 4: Public Trust (Core)
Outcome
Examine the importance of public trust in the agriculture industry.
Indicators
| (a) | Examine consumer expectations (e.g., safety, affordability, ethical production and traceability) of food produced by the agriculture industry in Saskatchewan and Canada. |
| (b) | Describe the concept of public trust within the context of Saskatchewan agriculture. |
| (c) | Explain principles of public trust such as transparency of industry practices, continuous improvement of practices, evidence-based decisions and collaboration with relevant experts. |
| (d) | Discuss the potential impact (e.g., counter-productive public policy and regulatory changes) on the industry of negative consumer perceptions of agriculture. |
| (e) | Identity sources (e.g., social media, newspaper, television and word of mouth) often accessed by the public for information on the agriculture industry. |
| (f) | Assess the importance of, and ways to determine, the credibility of a source of information. |
| (g) | Research standards set by the Hazard Analysis Critical Control Point (HACCP) and International Standards Organization (ISO) food safety management systems. |
| (h) | Examine the role of the Canadian Food Inspection Agency (CFIA) in the Canadian agriculture industry. |
| (i) | Investigate the advantages of, and processes for, obtaining HACCP, ISO and CFIA certifications. |
| (j) | Research current provincial and federal government strategies and programs for fostering public trust in agriculture. |
| (k) | Explore the mandates as well as current and past initiatives of a variety of organizations (e.g., Farm & Food Care Saskatchewan, Agriculture in the Classroom and 4-H Saskatchewan) in fostering public trust in agriculture. |
| (l) | Reflect on the role that individuals and agribusiness enterprises throughout the agricultural supply chain can play in supporting and building public trust in the agriculture industry. |
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