Agribusiness 30
AGBU7
Module 7: Marketing (Core)
Outcome
Examine a variety of marketing strategies used in agribusiness.
Indicators
| (a) | Discuss the importance of a good buyer-seller relationship for agribusiness success. |
| (b) | Research strategies (e.g., building trust and competitive pricing) for developing and maintaining strong buyer-seller relationships. |
| (c) | Describe the interchangeability and interdependency of buyer-seller roles (e.g., farmer/producer as buyer and seller, and grocery store owner as buyer and seller) within agribusiness. |
| (d) | Identify the four Ps of marketing (i.e., product, price, place and promotion) known as the Marketing Mix. |
| (e) | Explore factors to be considered for each of the components of the Marketing Mix. |
| (f) | Examine the advantages and disadvantages of traditional (e.g., print and radio) and digital (i.e., online) marketing strategies as part of the place and promotion components of the Marketing Mix. |
| (g) | Assess the application of the Marketing Mix for a variety of agribusiness enterprises within the community or province. |
| (h) | Identify local, provincial, national and international markets for a variety of Saskatchewan agricultural products or services. |
| (i) | Analyze statistics related to the exporting of Saskatchewan agricultural products and services. |
| (j) | Describe the basic steps in marketing an agricultural commodity, product or service within the community, province or country and around the world. |
| (k) | Identify organizations (e.g., Saskatchewan Trade & Export Partnership) that assist provincial businesses, including agribusiness enterprises, in accessing global marketing opportunities. |
| (l) | Analyze the marketing strategies used by a variety of agribusiness enterprises. |
| (m) | Examine factors (e.g., cultural differences, language barriers, currency exchange and different time zones) that need to be considered, and ways to effectively deal with them, when marketing to customers globally. |
| (n) | Design a marketing strategy for an agriculture product or service of choice that includes adjustments for external factors such as changes in supply in demand or increases in production costs. |
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