Develop questions that should be answered when planning a start-up, such as:

• What is the business idea?
• What need or want does it fill, or what problem does it solve?
• Who are the targeted customers?
• How much money and other resources will be required for start-up?
• How will money and other resources be obtained?
• What other resources are needed?

Examine the components of the business model canvas, including:

• Value proposition – what the unique business idea is and what it promises to deliver;
• Customer segments – groups of people or companies to whom the business will target its product or service;
• Key activities – processes and tasks that need to be completed in order to serve customers;
• Key resources – resources (e.g., human, tools and financial) required and the source of those resources;
• Channels – how the business will be marketed to gain and serve customers;
• Customer relationships – a description of the type of relationship the business will have with customers and how the business will interact with them;
• Key partners – the external companies or suppliers that will help the business carry out its activities;
• Cost structure – all anticipated costs for establishing and operating the business; and,
• Revenue streams – how the business will make money.

Propose, and develop answers for, questions that may be asked by investors or potential supporters during a business pitch, such as:

• How big is the market for your idea?
• Who are your competitors and what are their market shares?
• What is your competitive advantage?
• What is unique about your idea?
• How much money are you prepared to invest yourself?
• What other sources of finance do you have access to?