Entrepreneurship 20, 30

(a)	Identify the four Ps of marketing (i.e., product, price, place and promotion) known as the Marketing Mix.
(b)	Differentiate between products that are tangible (e.g., goods) and intangible (e.g., services, ideas or experiences).
(c)	Analyze characteristics (e.g., quality, design, features and benefits) considered important for a good product.
(d)	Research factors (e.g., input costs, profit, competitive pricing and price sensitivity) that should be considered when pricing a product in the marketplace.
(e)	Differentiate between direct (i.e., seller to consumer) and indirect (i.e., seller to a third party such as an importer, wholesaler or retailer) channels for selling and distributing products and services.
(f)	Evaluate the impact of technology and e-commerce on a business’ ability to reach potential consumers directly.
(g)	Investigate the advantages and disadvantages of direct selling for both buyer and seller.
(h)	Identify ways in which businesses promote their products online and through other mediums using strategies such as coupons, contests, loyalty cards, samples and special events.
(i)	Describe the four Ps in action for a business, organization or brand/product of personal interest.