Entrepreneurship 20, 30
ENTR13B
Module 13B: Marketing Fundamentals B (Core)
Outcome
Examine the interrelatedness of the four Ps of marketing.
Indicators
| (a) | Identify the four Ps of marketing (i.e., product, price, place and promotion) known as the Marketing Mix. |
| (b) | Differentiate between products that are tangible (e.g., goods) and intangible (e.g., services, ideas or experiences). |
| (c) | Analyze characteristics (e.g., quality, design, features and benefits) considered important for a good product. |
| (d) | Research factors (e.g., input costs, profit, competitive pricing and price sensitivity) that should be considered when pricing a product in the marketplace. |
| (e) | Differentiate between direct (i.e., seller to consumer) and indirect (i.e., seller to a third party such as an importer, wholesaler or retailer) channels for selling and distributing products and services. |
| (f) | Evaluate the impact of technology and e-commerce on a business’ ability to reach potential consumers directly. |
| (g) | Investigate the advantages and disadvantages of direct selling for both buyer and seller. |
| (h) | Identify ways in which businesses promote their products online and through other mediums using strategies such as coupons, contests, loyalty cards, samples and special events. |
| (i) | Describe the four Ps in action for a business, organization or brand/product of personal interest. |
Loading...
