Entrepreneurship 20, 30
ENTR14
Module 14: Market Research (Core)
Outcome
Examine the role of market research in effective business planning.
Indicators
| (a) | Discuss reasons (e.g., making informed decisions and avoiding costly mistakes) for conducting market research. |
| (b) | Identify circumstances (e.g., launching a new business, expanding into a new market or looking for customers) when market research would be beneficial. |
| (c) | Explore what a trend and industry analyses are and their roles in supporting market research. |
| (d) |
Compare methods for collecting market research data, such as:
|
| (e) | Analyze various scenarios requiring market research to determine when and how one or more methods for collecting data would be effective. |
| (f) | Research the availability and use of online (e.g., social media and website) analytics for market research. |
| (g) | Examine the components and purpose of a SWOT (i.e., Strengths, Weaknesses, Opportunities and Threats) analysis as a tool for market research. |
| (h) | Prepare SWOT analyses for a variety of entrepreneurship scenarios. |
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