ENTR19A
Module 19A: Planning a Start-up A (Core)
Outcome
Outline a business idea or concept using the business model canvas planning framework.
Indicators
(a) Discuss the importance of planning before launching a start-up.
(b)

Develop a list of questions that should be answered when planning a startup, such as:

  • What is the business idea?
  • What need or want does it fill, or what problem does it solve?
  • Who are the targeted customers?
  • How much money and other resources will be required for start-up?
  • How will money and other resources be obtained?
  • What other resources are needed?
(c) Research what the business model canvas is and how it can be used to outline a business concept.
(d)

Identify and describe the elements of the business model canvas, including:

  • Value proposition – what the unique business idea is and what it promises to deliver;
  • Customer segments – groups of people or companies to whom the business will target its product or service;
  • Key activities – processes and tasks that need to be completed in order to serve customers;
  • Key resources – resources (e.g., human, tools and financial) required and the source of those resources;
  • Channels – how the business will be marketed to gain and serve customers;
  • Customer relationships – a description of the type of relationship the business will have with customers and how the business will interact with them;
  • Key partners – the external companies or suppliers that will help the business carry out its activities;
  • Cost structure – all anticipated costs for establishing and operating the business; and,
  • Revenue streams – how the business will make money.
(e) Complete a business model canvas for a business idea or concept.
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