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(a)
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Discuss the importance of planning before launching a start-up. |
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(b)
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Develop a list of questions that should be answered when planning a startup, such as:
- What is the business idea?
- What need or want does it fill, or what problem does it solve?
- Who are the targeted customers?
- How much money and other resources will be required for start-up?
- How will money and other resources be obtained?
- What other resources are needed?
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(c)
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Research what the business model canvas is and how it can be used to outline a business concept. |
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(d)
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Identify and describe the elements of the business model canvas, including:
- Value proposition – what the unique business idea is and what it promises to deliver;
- Customer segments – groups of people or companies to whom the business will target its product or service;
- Key activities – processes and tasks that need to be completed in order to serve customers;
- Key resources – resources (e.g., human, tools and financial) required and the source of those resources;
- Channels – how the business will be marketed to gain and serve customers;
- Customer relationships – a description of the type of relationship the business will have with customers and how the business will interact with them;
- Key partners – the external companies or suppliers that will help the business carry out its activities;
- Cost structure – all anticipated costs for establishing and operating the business; and,
- Revenue streams – how the business will make money.
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(e)
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Complete a business model canvas for a business idea or concept. |