Create an assessment of the effectiveness of a production based on the message, the intended audience, and the chosen medium.

Indicators for this outcome
(a) Explore and interpret the interrelationship between the message, the audience, and the medium.
(b) Create a rubric using agreed-upon effectiveness criteria and use it to assess a production.
(c) Choose a professional production and critique its success in terms of effectiveness of reaching its target audience.
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