In three parts, this comprehensive resource provides a thorough treatment of graphic design theory and applications.
The first part entitled "Fundamentals of Graphic Design" offers a foundation for discussion regarding specific applications. It includes an introduction that focuses on the visual communication profession, detailed coverage of two-dimensional design concepts, typography, creativity and concept development, the design process, visualization and composition. The second part entitled "Applications" examines in-depth major design and advertising applications. Every chapter offers background information about how the application is used and how to create an application. It features sidebars with suggestions, tips and design considerations. The third part entitled "The Portfolio and Job Search," which is now available online, offers suggestions for putting a portfolio together and the job search.
Interspersed with the text are numerous colour images. Included are a table of contents, a glossary, a bibliography and two indexes - one for the subject matter of the book and one for the agencies, professionals and studios referred to in the book.
Additional material is available online free of charge. This material includes interviews with working designers. An instructor's edition is available.

This clearly written resource from the Design Exploration Series introduces the essential principles, elements and concepts of visual communication. It focuses on design fundamentals and how they work in the design industry. The book provides numerous diagrams and examples of the design concepts presented. The eight chapters address language of design, typography, imagery, colour, design management, research, media choices and transitioning from student to professional. Profiles of successful graphic artists, articles and project selections are provided. Included are a table of contents, a glossary and an index.
An instructor's guide on CD-ROM is available.