This clearly written resource from the Design Exploration Series introduces the essential principles, elements and concepts of visual communication. It focuses on design fundamentals and how they work in the design industry. The book provides numerous diagrams and examples of the design concepts presented. The eight chapters address language of design, typography, imagery, colour, design management, research, media choices and transitioning from student to professional. Profiles of successful graphic artists, articles and project selections are provided. Included are a table of contents, a glossary and an index.
An instructor's guide on CD-ROM is available.

This thorough guide to both electronic and traditional graphic design, skills and tools includes studio experiences to help students develop their skills, interviews with and profiles of professional graphic designers, information on design history and examples of students' and professionals' work. Step-by-step illustrations are provided to assist students with techniques and processes. Numerous, attractive colour visuals enhance the text. At the back of the resource is a handbook that features information on basic design tools, web basics, pre-press and printing basics, and preparing for a career in graphic design. The book also offers a bibliography, a timeline of graphic design history, biographies of well-known graphic designers, a glossary and an index.
A teacher's edition and overhead transparencies are available.