Tourism 10, 20, 30

(a)	Examine common components of a tourism marketing plan such as: situational analysis (i.e., target market, competitor analysis and business environment analysis); marketing objectives (i.e., mission, goals and objectives); marketing activities and strategies (i.e., positioning, distribution channels, advertising and promotion, and packaging); pricing strategy; market research; marketing budget; and, marketing evaluation plan.
(b)	Describe the importance of identifying a target audience.
(c)	Propose ways (e.g., observation, market research and polling/surveying) to identify target audiences.
(d)	Research factors (e.g., age, gender and sexual diversity, education, income, lifestyle, occupation and size of community) to consider when identifying a target audience.