Tourism 10, 20, 30

(a)	Differentiate between marketing and advertising.
(b)	Describe the role of advertising within a tourism marketing plan.
(c)	Conduct an inquiry into how advertising influences target audiences (e.g., appealing to emotions and peoples’ senses) within the tourism sector.
(d)	Categorize competitors as either direct or indirect for a variety of given scenarios within the tourism sector.
(e)	Assess the value of understanding direct and indirect competitors (e.g., understanding one’s ‘position’ in the market).
(f)	Examine the benefits and challenges of having competition in the marketplace.
(g)	Identify examples (e.g., northern lake versus city and glamping versus camping) of tourism marketing that promotes a unique range of benefits and selling points of their products, services or experiences.
(h)	Discuss the benefits of collaborating with other businesses for marketing purposes (e.g., cross promotion) within the tourism sector.