Tourism 10, 20, 30

(a)	List a variety of media (e.g., mass media such as television and radio, outdoor advertising such as billboards and transit, print media such as newspapers and tourism information, and websites and social media) in which products/businesses can be marketed.
(b)	Brainstorm the advantages and disadvantages of each type of media for tourism marketing.
(c)	Research criteria such as cost, frequency and potential customer reach for selecting the most effective way to market a tourism business.
(d)	Identify trends in tourism marketing.
(e)	Discuss how a tourism business can determine whether or not its marketing campaign has been successful.
(f)	Propose effective marketing strategies for a variety of tourism businesses intended for a variety of target audiences.