Tourism 10, 20, 30

(a)	Describe the concept of branding.
(b)	Brainstorm examples of branding in the tourism sector (e.g., Moose Jaw as “Canada’s Most Notorious City,” Paris as the “City of Love,” Walt Disney’s Mickey Mouse ears, Las Vegas as the “Entertainment Capital of the World” and WestJet’s “Love Where You’re Going” platform).
(c)	Research the advantages (e.g., building customer recognition and loyalty, enhanced credibility, attracting customers who share the same values and developing an emotional connection with customers) and disadvantages (e.g., costs to develop and the potential difficulty in changing perceptions of the brand in the future) of branding.
(d)	Discuss the relationship between branding and marketing and the importance of a strong brand for business success in the tourism sector.
(e)	Research Saskatchewan’s tourism brand and suggest how businesses in the tourism sector have leveraged, or could leverage, that brand for mutual benefit.