Discuss the function of a theatre marketing director and team such as:

• identifying needs of a customer target market;
• researching competition (e.g., ticket prices, promotions);
• developing long- and short-term advertising strategy;
• designing season brochure and calendar;
• handling media relations; and,
• establishing partnerships with organizations and individuals (e.g., media companies, photographers, media personalities).

Discuss the function of theatre publicists such as:

• handling promotion for an individual show;
• creating ads and materials for print and electronic media;
• preparing news release; and,
• designing and creating posters.

Create different types of publicity for a real or imagined production. Publicity may include:

• material for a school or local newspaper or newsletter;
• internet-based publicity (e.g., webpage, social media video);
• a print or digital ad, flyer or postcard;
• a podcast (e.g., talking to cast and production team members about the show);
• cast trading cards; or,
• a press release, poster or yard sign.