Develop a marketing campaign, for a real or imagined production, considering strategies such as:

• creating press and publicity lists of local contacts and influencers;
• inviting partnerships of mutual interest with local organizations (e.g., local bakery providing food, local print company sponsoring posters);
• organizing interviews for cast and crew with local media (e.g., broadcast, print, online);
• making and distributing press and social media packages;
• inviting local media to rehearsal;
• creating a podcast with cast members and production team members talking about the show;
• conducting backstage video tour to post on social media;
• creating and distributing merchandise such as t-shirts or ball caps to market beforehand and sell during performance breaks.

Carry out a publicity campaign for a production, real or imagined, considering examples such as:

• organizing pop-up performances;
• targeting social media influencers;
• creating contests;
• circulating cast and production crew trading cards; and,
• making and posting a teaser or video trailer, considering permissions required for a copyright play and the potential use of audio voiceovers.