AGPR16
Module 16: Marketing (Optional)
Outcome
Examine the processes involved in marketing livestock and field crop products.
Indicators
(a) Differentiate between domestic and international (e.g., export or trade) markets.
(b) Research agricultural products and/or services produced in Saskatchewan for both domestic and international markets.
(c) Trace the impact of the multiplier effect on an agricultural product (e.g., food product or meat) from the selling price by the producer to the selling price for the consumer.
(d) Identify the top livestock and crop commodities based on current market values in Saskatchewan and Canada.
(e) Analyze the factors that influence marketing such as product supply and demand, food safety, imports and exports, consumer trends, societal changes and economic conditions.
(f) Identify how farmers and ranchers can reduce pricing risk through forward contracts, futures markets or hedging.
(g) Review market terminology such as futures market, bull market, open market, Freight on Board (FOB) pricing, basis, forward contracting, Act of God clauses, and the difference between wholesale commodity marketing and Farmgate or value-added.
(h) Research sources of livestock and crop market information (e.g., marketing specialists, business centres, internet and publications) for various commodities, products and services.
(i) Investigate Canada's trade agreements with respect to livestock and crop commodities being traded, their impact on producers and supply management and types (e.g., free trade and tariffs) of trade agreements with various countries.
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